Vetted, not hyped

Fewer plastics in your day.

We vet the swaps that actually reduce your exposure, and we say plainly when the evidence is thin.

Shop the essentialsHow we vet products

ISO-17025 LAB TESTED

PLASTIC-FREE PACKAGING

30-DAY RETURNS

WE PUBLISH WHAT WE DO NOT KNOW

ISO-17025 LAB TESTED

PLASTIC-FREE PACKAGING

30-DAY RETURNS

WE PUBLISH WHAT WE DO NOT KNOW

ISO-17025 LAB TESTED

PLASTIC-FREE PACKAGING

30-DAY RETURNS

WE PUBLISH WHAT WE DO NOT KNOW

ISO-17025 LAB TESTED

PLASTIC-FREE PACKAGING

30-DAY RETURNS

WE PUBLISH WHAT WE DO NOT KNOW

ISO-17025 LAB TESTED

PLASTIC-FREE PACKAGING

30-DAY RETURNS

WE PUBLISH WHAT WE DO NOT KNOW

ISO-17025 LAB TESTED

PLASTIC-FREE PACKAGING

30-DAY RETURNS

WE PUBLISH WHAT WE DO NOT KNOW

ISO-17025 LAB TESTED

PLASTIC-FREE PACKAGING

30-DAY RETURNS

WE PUBLISH WHAT WE DO NOT KNOW

ISO-17025 LAB TESTED

PLASTIC-FREE PACKAGING

30-DAY RETURNS

WE PUBLISH WHAT WE DO NOT KNOW

ISO-17025 LAB TESTED

PLASTIC-FREE PACKAGING

30-DAY RETURNS

WE PUBLISH WHAT WE DO NOT KNOW

ISO-17025 LAB TESTED

PLASTIC-FREE PACKAGING

30-DAY RETURNS

WE PUBLISH WHAT WE DO NOT KNOW

Start with the daily one.

The probiotic we get asked about most, so it is the one we vetted hardest. These strains, screened for 200+ contaminants by an ISO-17025 accredited lab, in packaging with no plastic liner.

We say no to most of it.

Most plastic-free products are a label change. Four tests decide what gets listed here. When something clears three of four, we list it and tell you which one it missed.

  • Testing we can see

    Not the words lab tested on a label. A named laboratory, an accreditation, and a report.

  • Materials we can verify

    Including the parts you do not see. Bottle liners, gaskets, mailer windows.

  • Packaging that matches

    A plastic-free product inside a plastic-lined box is not plastic-free.

  • Claims they can back

    If the manufacturer cannot show us the study, we do not repeat the claim.

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How we are different

There is a lot of money in telling people their bodies are full of plastic. We would rather sell you a few things that hold up than thirty that do not.

Read our standards
  Typical wellness store

Names the testing laboratory and its accreditation

Tells you what the product has not been shown to do

Checks packaging liners, not just the product

Accepts returns on opened supplements

Puts scare statistics next to a buy button

Everyday swaps

Small replacements for things you already buy. Each one takes a recurring plastic out of your routine without asking you to change how you live.

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Kitchen and water

Water and food are where most day-to-day plastic contact happens, and they are the easiest to change. If you only do one thing, do this.

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What we will not say

Microplastics are being found in human tissue and the amounts appear to be rising. That much is established. What is not established is that any supplement, filter or product reduces what is already in you. The researchers who published the brain tissue findings said plainly that their data is associative and does not establish a causal role in health outcomes.

So we sell exposure reduction, which is real and measurable. Less plastic touching your food, your water and your clothes. We do not sell removal. If someone does, ask them for the human trial.

Read our standards